The latest figures are expected to be 4.70 billion social media users worldwide in July 2022. More than half of the world now uses social media 59.0% of people around the world now use social media.
227 million new users have come online within the last 12 months. The average daily time spent using social media is 2h 29m.
So, in this blog, the Technical Core Engineers guide will simplify social media marketing for those struggling to develop successful marketing strategies.
What Is Social Media Marketing?Social media marketing (SMM) uses social media websites and social networks to market a company’s products and services. This is a powerful tool for websites or businesses.Social media marketing means using social media platforms like Instagram, Twitter, Facebook, and Linkedin to promote your brand and sell your products or services. This is all about connecting with your audience or customers and helping them understand your brand better. It is incredibly beneficial to your business growth.
There are many types of Digital media marketing strategies. Like Email & SMS marketing, Social media optimization (SMO), Search engine optimization (SEO), App store optimization (ASO), Pay per click advertising (PPC), Online reputation management (ORM), Content marketing, and Branding.These social media platforms enable brands to connect with their audience to:
- Build a brand
- Increase sales
- Drive traffic to a website
- Build a community of followers to share your brand
Why Is Social Media Marketing Important Today?
Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally marketing or advertising your brand and your products.Social media’s power is commendable as you get to reach a large number of people within seconds of posting an ad, helping you reduce your costs, and making your ads reach out to your potential audience through these social media advertisements.
With the huge number of online users, which is almost 59% of the world’s population, marketers must not miss out on their chance of marketing on these digital forums where they can reach the maximum number of potential buyers compared with print or television media marketing.
Benefits Of Social Media MarketingWith such widespread usage and versatility, Social media is one of the most effective free channels for marketing your business today. Here are some of the specific of social media marketing:
- Small company and startup:
- Generate leads and customers:
- Increase brand awareness:
- Build relationships:
- Cost-effective tool:
- Increase website traffic:
- B2B companies
Disadvantages Of Social Media Marketing
- Time-consuming process:
- Need qualified resources:
- Have to wait to see ROI:
- Competitor’s market research:
- Brand reputation is vulnerable:
How To Create a Social Media Marketing StrategyHere are the steps a company needs to take to build an effective social media marketing strategy.</p
- Identify social media goal
- Research and define the target audience
- Perform a competitive assessment
- Create and curate relevant content
- Be timely with posts and responses
- Gain buy-in support from others in the organization
- Measure and optimize
Popular Social Media Marketing Platform:
Final ThoughtsI hope this blog guide will help you finally create a social media marketing strategy that works for you.
There are more than 200 social media websites. Build your presence on at least a few of them. Be where your audience is. Stay up-to-date with all the latest trends and technologies to succeed. So, Let’s get Start And Build something new with Tecoreng!